Pendo Social Videos
Pendo Adopt Launch
This video was created to promote the launch of Pendo's new Adopt product. I oversaw the entire production process—from concept development and scriptwriting to storyboarding, sourcing voiceover talent, selecting music, and animating the final product. The video was published on Pendo's LinkedIn and YouTube channels, and was also featured at Pendo's company kickoff event.
The Rise of the CPO
This video was created to announce Pendo's $150 million in new funding, aimed at supporting the growing demand for the Chief Product Officer role, one of the hottest titles in tech. I collaborated with Pendo's Director of Communications to transform the accompanying blog post into a compelling video. I handled the entire production process—from scripting and storyboarding to sourcing music, footage, and editing. The final video was published on Pendo’s YouTube, LinkedIn, and Instagram (in vertical format).
The Rise of the Product Led Organization video series
This video series was created to showcase the stories of various product-led organizations and position Pendo as a thought leader in the product-led growth (PLG) space. For the first video, I filmed on-site at the Pendo office, scouting locations and preparing interview questions. I also handled all aspects of post-production editing.
The series was published on Pendo’s Product-Led Hub microsite, YouTube, and LinkedIn ads. Given that the series was produced during the pandemic, I developed a remote filming guide for the remaining episodes, and directed and edited those videos remotely.
And here are a few square formatted social videos I produced for Instagram. I partnered with our Director of Communications on content for these, which I then translated into short, snackable social videos.
Guide - The Digital Adoption Summit
I partnered with our Director of Events to produce a series of social videos promoting Guide, our annual virtual summit for digital adoption. I handled the full production process, including scripting, storyboarding, and creating motion graphics. These videos were published across Pendo’s social platforms, including LinkedIn and Instagram (in square format).