The marketing team needed to expand our library of self-serve video content, covering use cases for a broader audience beyond just Product Managers. Rather than simply telling customers what Pendo can do, we wanted to show them—through interviews and real-world examples from other Pendo users, complemented by product visuals.

The primary goals were to:

• Create a resource hub where customers could find inspiration and practical advice directly from peers

• Increase the volume of video content available on the site

• Design a scalable platform that could accommodate a growing library of stories and categories

• Integrate our refreshed visual identity into the site’s design

• Produce content that could be leveraged across multiple channels (blog, social, paid ads, sales, etc.)

As the sole multimedia designer on the project, I managed all aspects of video production from concept to execution. The four-week timeline was tight and involved parallel work on interviews, story writing, video editing, site design, and development. To stay on track, we held bi-weekly meetings for status updates, goal-setting, and reviewing wireframes and iterations. Given the fast-paced nature of the project, I quickly developed a video template for consistency and created a detailed guide for each interviewee on how to achieve the best recording quality from home.