Axcient Promo Videos
Axcient x360 Platform Overview
Brief:
Axcient needed an engaging overview video to introduce their x360 Platform to new partners while showcasing the company’s refreshed brand identity.
The message:
In today’s fast-paced digital landscape, businesses face an array of constant threats—from cyberattacks to unexpected disasters. Managed Service Providers (MSPs) are on the frontlines, defending against these risks to ensure business continuity. This is where Axcient steps in. As a trusted partner, we empower MSPs with the ultimate shield: our x360 Platform—a comprehensive solution designed to protect, recover, and grow businesses in the face of any challenge.
Process:
As the creative lead on this project, I directed the video’s overall concept and tone. I worked closely with the VP of Marketing to develop the script and storyboard, ensuring the messaging was both clear and compelling. I also sourced the music to match the dynamic pace of the video and produced the graphics that would accompany the story.
To elevate the animation quality, I coordinated with One Floor Up, an external agency, to produce custom animations that would visually bring the x360 platform to life. The final 90-second video was then condensed into 60- and 30-second clips for use in paid ads, and it now plays a key role in Axcient’s website and trade show booths, helping to effectively communicate the value of the platform to new audiences.
MSP Xperience Local Promo
Brief:
Axcient’s MSP Xperience Local events are monthly lunch-and-learn sessions designed to bring together MSP partners for networking and discussions about the latest product updates.
The message:
Join Axcient at one of our upcoming MSP Xperience Local events to connect with fellow MSPs and gain valuable insights into Axcient’s product roadmap. These gatherings provide an opportunity to stay informed and engage with the community as we continue to evolve and innovate.
Process:
I managed the production of the event video, beginning with sourcing and directing a videographer based in Costa Mesa, CA to capture the highlights of the session. After the event, I handled the editing and post-production, ensuring the video conveyed the energy and value of the experience. The final product now resides on Axcient’s Xperience Local registration pages, where it serves as a promotional tool to drive attendance and gives prospective attendees the chance to hear firsthand from past participants about the event’s impact.